From 28 March to 1 April, the 42nd annual Thailand Tourism 2024 fair will take place at the Queen Sirikit National Convention Centre in Bangkok. Curated by the Tourism Authority of Thailand (TAT), the event will draw together travel enthusiasts and industry professionals for a celebration of the very best Thailand has to offer.
Thailand Tourism 2024 combines tourism promotion, cultural showcases, and a crafts and food extravaganza, all packed into a long weekend. Governor Thapanee Kiatphaibool has stated this five-day spectacle is expected to support Thailand’s tourism development, by gathering tour operators, hotels and local tourism organisations together under one roof.
The venue will be divided into nine distinct ‘Zones’, each one themed as individual villages that reflect particular customs from around the kingdom.
In the village representing Thailand’s central region, an eye-catching ‘Temple Fair’ will showcase the natural beauty, cultural richness and historical significance of the region, including a ‘Songkran & Mon Rak Lok Thung’ performance in homage to Central Thailand’s tradition of water festivals.
Tourism hotspots such as Chiang Mai, Chiang Rai, Nan, Lamphun and Lampang will be represented in the Northern Region Village, where rituals, performances and parades offer a glimpse into traditions surrounding the Lanna New Year (Pee Mai Mueang in the northern dialect).
The North-eastern Village Zone will feature ‘Isan Festi’, a vibrant celebration bringing traditions from the Isan region to life, along with examples of cultural products and technologies. The Southern Village Zone will focus on nature and the environment, seamlessly integrated with multicultural identity and modern technology, all under the umbrella of sustainable tourism.
TAT will use the event as a platform for sharing new products, promotions and insights from around the Thai tourism sector, covering new travel trends, marketing and sales strategies, and emerging technologies. There will be speeches and seminars hosted by travel industry professionals, along with various exhibitions that signpost the industry’s direction of travel in the coming months.
A key focal point of this journey is Thailand’s emphasis on sustainable tourism, and this theme will be central to Thailand Tourism 2024. At the Net Zero Zone, TAT will outline its own Sustainable Tourism Goals (STGs) and unveil their upcoming Shape Supply project, which covers STGs, the STAR project, CF-Hotels, Thai Tourism Industry Awards and Low Carbon Tourism routes.
Staying true to these principles, all activities at the event will follow TAT’s own Low Carbon Exhibition format. For travel enthusiasts and industry professionals alike, the weekend is sure to be an eye-opening source of inspiration.
