Throughout July and August, the Tourism Authority of Thailand (TAT) is hosting the ‘Amazing Beach Life Festival’ as part of the Thai government’s ‘Ignite Tourism Thailand’ campaign. Focusing on premier beach locations in Rayong, Phang-Nga, Phuket and Songkhla, the festival highlights some of the kingdom’s best locations for beach breaks during the current rainy season.
“The project shines a spotlight on the government’s ‘Ignite Tourism Thailand’ vision to make Thailand a tourism hub and a centre of world-class events,” said Dr. Phonpoom Vipattipumiprates, Thailand’s Vice Minister of Tourism and Sports. “The goal is to achieve 3.5 trillion Baht in tourism revenue target for this year and much more in the coming years,” he added.
Mr. Apichai Chatchalermkit, Deputy Governor of Tourism Products and Business at TAT, added that the event is intended to stimulate more travel among foreign tourists with high purchasing power and special interests in beach vibes and beach life. “This will help spread tourism benefits across local communities in the four beach resort destinations and nearby attractions during the off-season,” he said
The festival kicked off in Rayong from 12-14 July, then moved to Phang-Nga from 26-28 July. The celebrations will continue this month, in Phuket from 2-4 August and Songkhla from 9-11 August. Visitors can enjoy activities such as water sports, music concerts by famous Thai artists, performances by top DJs, beach party tattoo parlours and DIY workshops. Other activities include a fair for local art and craft products, food trucks, beach bars and fashion.
The event also puts an emphasis on sustainable, responsible tourism. Mr. Chaya Chandavasu is the Executive Vice President of Sustainability at Global Chemical (GC). He recently confirmed their plans for the event: “We will install our ‘YOUTURN Platform’ at the event to promote responsible tourism by encouraging tourists to participate in the waste management process. Visitors can also join our DIY activities, such as turning their plastic waste into a key chain or beads. They can also shop for sustainable fashion items made with ‘Revife Fiber by GC UPCYCLING’ at UPTOYOU, our clothing brand.”
Entrance to the Amazing Beach Life Festival is free. For more details, please visit the event’s Facebook Page: Amazing Beach Life Festival.
