As borders continue to reopen, Tourism Malaysia is launching a number of campaigns aimed at enticing back international arrivals. With a combination of travel fairs, tech collaborations and promotional marketing, the government agency is determined to make 2022 a year of growth and renewal for the inbound tourism sector.
These promotions kicked off last month, when Tourism Malaysia attended the International Tourism Trade Fair (FITUR 2022) in Madrid, Spain. Home to the World Tourism Organization (UNWTO), the city was an appropriate destination in which to plot the travel industry’s global revival.
Held from 19-23 January, the event provided a great opportunity to promote the Langkawi International Tourism Bubble, along with various other tourism destinations in Malaysia. “We are excited to participate in FITUR 2022 at Madrid,” said Dato’ Zainuddin Abdul Wahab, the Director-General of Tourism Malaysia. “FITUR continues to be an important platform for us to network with the travel trade, airlines and media,” he added.
Leading the Malaysian delegation at FITUR 2022 was Noor Azlan Abu Bakar, Tourism Malaysia’s Senior Deputy Director of International Promotions (America, Europe & Oceania). He was one of more than 60,000 visitors who came to see 5,000 companies from 55 countries around the world.
Closer to home, Tourism Malaysia has teamed up with tech giants GoPro, to create a series of promotional videos entitled “Dream Malaysia.” The campaign actually got started in March 2021, when a total of 133 participants entered their montages of Malaysia’s most iconic and captivating attractions. Following the success of this initial phase, Tourism Malaysia has scaled up the collaboration to fully embrace and celebrate the wonders their country has to offer.
According to Malaysia’s Minister of Tourism, Arts and Culture Malaysia, Nancy Shukri, “Dream Malaysia witnesses the blend of collaborations and embracing of digitalisation to help our tourism industry bounce back and move forward better.”
“There are many attractions in Malaysia that [have] been around for so long but are yet to be discovered, and there’s no better time than now to explore such new places. Through GoPro, we want to bring a new perspective and immersive content for adventurers in Malaysia,” said the minister.
With support from Tourism Malaysia, a team of GoPro’s ambassadors and content creators set off to explore Malaysia’s top destinations and find some hidden gems off the beaten track. Together, GoPro and Tourism Malaysia are bringing Malaysia’s many wonders to light, providing inspiration for the multitude of travellers expected to return in 2022.
For a quick teaser of the upcoming GoPro campaign, check out this video.
