AXN Asia and Tourism Malaysia have teamed up to launch ‘Unfading Memoirs’ – a travelogue series highlighting the beauty and diversity of Malaysia’s tourism attractions and the wonders of its cuisine. The series first hit TV screens in July, providing viewers from around Asia with an insight into the many wonders on offer in Malaysia.
Hosted by famous TV personalities Justin Bratton, Selina Lo and Erwan Heussaff, the Unfading Memoirs series takes viewers on a journey around Malaysia, with special focus on adventure, culture and food. Each episode investigates different locations, landscapes and cultural attractions, to create a bigger picture of all that Malaysia has to offer international visitors.
“Malaysia’s diverse attractions, from history and culture to outdoor and natural wonders, offer travellers endless options for curating the perfect holiday,” says Manoharan Periasamy, Director General of Tourism Malaysia. “Together with the natural warmth of our people and our well-deserved reputation as a food haven, we are proud to showcase our country’s unique charm to a fresh audience in a unique way together with AXN Asia.”
The show spotlights locations such as Kuala Lumpur, Penang, Sarawak and Sabah. Each episode provides travel inspiration, with a wide range of activities to enjoy. Viewers can expect to experience sea walking, historic train rides on the Borneo Railway, panoramic hot air balloon views and creations from local artists and traditional craftspeople. The series also showcases Malaysia’s culinary heritage, with segments that demonstrate some of the country’s finest dishes and cooking traditions.
George Chien, who is the Co-founder, CEO and President of KC Global Media, believes the show – and Malaysian tourism in general – will be a big hit with viewers around the world. “Malaysia continues to be a travellers’ paradise, with a rich historical and cultural heritage alongside a vibrant energy that drives constant reinvention and innovation,” he said in a recent statement.
“It doesn’t matter whether it is your first visit or your tenth, there is always something new to experience. Quite simply, Malaysia is a destination unlike any other. Its wonderful range of experiences perfectly encapsulates Malaysia as a microcosm of Asia, demonstrating its well-earned tagline ‘Malaysia, Truly Asia.’”
“It has been an honour for us to partner with Tourism Malaysia to bring ‘Unfading Memoirs’ to life,” he concluded. AXN Asia is a top English-language entertainment channel owned by KC Global Media. Together with Tourism Malaysia, they will bring the wonders of Asia to the world.
